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The 3 Biggest Post-Covid Marketing Trends
April 28 @ 9:00 am - 10:00 am EDT
Three of the hottest topics in marketing today are the growth of inhousing, the targeting and measurement challenges created by the death of cookies, and the opportunity to tap into more diverse dispersed content creation communities. This session will be brisk, informal and interactive—with 3 experts in each space sharing practical tips, best-in-class examples and advice ‘from the field’.
Meet the Session Speakers:
Julie Hardy, Partner at You & Mr Jones – Julie specialises in digital transformation, omnichannel and Direct-To-Consumer strategy, primarily in the beauty and luxury sectors. She works with our clients to design future-proof brand ecosystems and growth-hacking programs, building synergies across group companies, and oversees People-Powered Marketing & ecommerce expertise within the group. After 10 years in NY, she is now based in Paris.
Hugo Loriot, President of 55 North America – Hugo is a Partner at 55, a leading data consultancy and a global Google partner, and runs the North American business. He has been in the adtech and martech industry for 15 years, including 4 years at Google. Hugo is a recognized thought leader for all things data management and privacy related, he is a regulator contributor to Adexhanger and TheDrum and has been speaking at various Google events.
Kristi VandenBosch, President of Oliver U.S – Kristi leads Oliver’s unique approach to in-housing marketing capability through the design, build, and operation of agencies housed within leading global brands. Oliver’s built-for-purpose teams combine technology, creativity, and proximity into a powerful tool for marketing and content effectiveness. In 2020, Oliver North America was named Fastest-Growing Large Agency by Adweek, and recognized as the world’s No. 1 company at creating in-house studios for brands. Oliver is trusted by clients including Microsoft, Adidas, Google and beyond.
(Moderator) David Jones, Founder at You & Mr Jones – In June 2015, after raising $350 million, David launched You & Mr Jones, the world’s first BrandtechTM group, a technology holding company that helps brands do their marketing better, faster and cheaper. The group now has over 4000 employees in 40 countries was recently named by Fast Company as one of the world’s most innovative companies in 2021 and last year became a “unicorn” raising a Series B round that valued the company at $1.36 billion.
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