FACC-NY Webinar: Winning at Digital through Behavioral Science and Nudge Theory
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FACC-NY Webinar: Winning at Digital through Behavioral Science and Nudge Theory
June 25, 2020 @ 11:00 am - 11:30 am EDT
Description
Anne-Laure de Broissia, Senior Vice President, Head of PRS IN VIVO Luxury Practice, leads the global Luxury practice at PRS IN VIVO. She has 17 years of client experience & project management at PRS IN VIVO, having worked both in the Paris & New York offices. Her background is in Behavioral & Happiness Sciences, leveraged to accompany brands in understanding the authentic behaviors of their customers and delivering more emotional experiences.
Dr. John Burkhardt is a neuroscientist and behavioral scientist, specializing in competitive behavior change. John is a senior advisor at BVA Nudge Unit, a global consultancy and pioneer in applying behavioral science to support organizations, governments, and NGOs in creating successful behavioral change. He is the founder of Capita Neuro Solutions, a thinktank for the application of applied neuroscience, behavioral economics, and data analytics in the commercial space, and an adjunct faculty member at Columbia University’s Enterprise Risk Management program, where he lectures on behavioral economics.
Meet the Speakers
Anne-Laure de Broissia, Senior Vice President, Head of PRS IN VIVO Luxury Practice, leads the global Luxury practice at PRS IN VIVO. She has 17 years of client experience & project management at PRS IN VIVO, having worked both in the Paris & New York offices. Her background is in Behavioral & Happiness Sciences, leveraged to accompany brands in understanding the authentic behaviors of their customers and delivering more emotional experiences.
Dr. John Burkhardt is a neuroscientist and behavioral scientist, specializing in competitive behavior change. John is a senior advisor at BVA Nudge Unit, a global consultancy and pioneer in applying behavioral science to support organizations, governments, and NGOs in creating successful behavioral change. He is the founder of Capita Neuro Solutions, a thinktank for the application of applied neuroscience, behavioral economics, and data analytics in the commercial space, and an adjunct faculty member at Columbia University’s Enterprise Risk Management program, where he lectures on behavioral economics.